![]() ![]() We would love to see the industry do more of what we’re doing. Do your competitors adequately manage their toxic content? Someone posting ‘$10 off the next window cleaning’ five times a day, for example, can be toxic if it feels really spammy. We would like to help businesses figure out better ways to engage their community so it doesn’t feel like you’re trying to sell me something all the time. We’re now doing a bit more work around the platform’s commercial intent. Sadly, the work of being a welcoming platform is never done. ![]() But there’s always more we could or should do. The amount of platform content reported for harmful reasons is tiny. ![]() Plus, your Kindness Reminder already nudges users if it sees signs of a heated conversation such as negative language. Why did Nextdoor introduce two more features this spring to mitigate implicit bias and promote kinder conversations? A system you launched last year scans posts for red flags and encourages users to reconsider before publishing something problematic. We’ve taken time to confirm we only have real neighbors. We reach over 75 million neighbors across 11 countries. We’re still doing quite well comparatively because we’re bringing something unique to advertisers. ) Why won’t your revenue growth spurt come to a screeching halt if the economy sours in 2023?Īll our competitors in the digital ad space recently took down their forecasts. (For coverage of the future of work, visit /charter and sign up for the free Charter newsletter. This interview has been condensed and edited for clarity. Friar recently spoke to TIME about her strategies to curb toxic content, Nextdoor’s depressed share price, its international expansion strategy, and persistent gender bias in America. ![]()
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